Written by Kat
Always dreamed of living a double life? Highlighting your days as an in
ternational starlet, moonlighting as a crime fighter? Well, super talent Friedia Niimura (pictured on the right) is just that. Niimura is Japan’s sweetheart and has been seen across numerous magazine covers and television screens across the world. More recently, she’s been taking on the fashion world and putting a halt to many fashion crimes through her royally awesome line, Monn’Amur.
I was lucky enough to speak with Friedia about her fashion line, her inspirations and aspirations…
Friedia: Hello Miz Kat
Kat: Hi Hi! So lets start from the beginning… I know you’ve been an actress and singer in Japan for a while now… but how long have you been designing?
Friedia: I have always had the passion for fashion. When I moved to Japan at 13, I couldn’t understand the teachers or the class material, so I would sketch outfits in my notebook… Then when I started working as an actress, with my first check, I bought myself a sewing machine. So while I was acting ,singing, etc, I did do a small line with my best friend and the line did ok, but we didn’t know anything about anything, except what we liked, so…it got stuck and we just called it quits. After that, I decided to move to LA to be able to learn about the clothing industry without being distracted.
Kat: Sounds intense! Seems like all that hard work has definitely paid off with your current line! How did you arrive at the name Monn’Amur?
Friedia: It is actually my middle name, but I spell it Monn’Amur for the line. It is kinda like mon amour = my love in French. So I thought, “I really love clothes and my line,” so I named it that.
Kat: Man… I wish I were lucky enough to have such a pretty, deep middle name
Friedia: Well, the story behind it is that my dad and mom were walking across a bridge on the Monnamur River in France, and he wanted my life to flow like a river, so he added it in the middle. My dad is a romantic scientist.
Kat: So tell me a little bit about the inspiration behind your line.
Friedia: It is Tokyo meets LA. I wanted to have a fun line that has a niche! Girly, but a little boyish and vice versa. All very wearable!
Kat: What is most important to your designs?
Friedia: I love color! So there is always color somewhere… My line is about fun, cute clothes with a twist
Kat: I have to say, it’s definitely comforting to see a line that doesn’t make you feel like you necessarily have to expose so much skin to be sexy…
Friedia: Yes! That was another thing! I know in the U.S everyone wants to look sexy, but dang! some girls barely wear anything!
Kat: I’m surprised there isn’t a warning on some pieces with “Warning: Will Catch Cold”.
Friedia: Haha! I am targeting the girls who LOVE fashion and want to look unique in their own way, and have fun with looking cute!
Kat: So fashion means comfort as well…
Friedia: yeah comfort is a big thing, you can’t feel beautiful if your feet hurt or you think the shirt is too revealing… But you shouldn’t have too many sweatpants and matching sweatshirts. I believe you only live once, so don’t you want to look good doing it? And your first impression is your last, you never know when you will meet someone special, let it be work or a lover…
Kat: Besides sporting your own designs, what stores do you like shopping at?
Friedia: I like shopping in Japan the most, they have the coolest of the coolest. I like Opening Ceremony. I want to Monn’Amur to be in there one day. As for online shopping, I like to check out net-a-porter.com and yoox.com
Friedia: I also can’t wait to go to the Chanel outlet in NY!!! Have you been??
Kat: Chanel has an outlet…? I feel sick… I need to fly to NY ASAP.
Friedia: Haha… that’s w
hat I said!
Kat: What’s your take on people comparing Monn’Amur to Pharrell’s Ice Cream line?
Friedia: Really?? I think it is very different, but in a way it is a compliment. I do love his stuff; His team is the Bathing Ape, those are my friends.
Kat : I noticed on your blog, you said you aspire to be like Diane Von Furstenberg… but her style is quite different from yours…
Friedia: Yes, I do so love DVF’s stuff. She is such an inspiration to me. She is such a creative human being; I mean she invented the wrap dress!! I want/wish to be a line like DVF: successful, beautiful, and unstoppable.
Kat: Who would you love to see yourself working with?
Friedia: Maybe working with or designing for Luella, or Margiela or Under Cover, Alexander Herchovitch
Kat: thank you so much for taking time out of your busy schedule! I’d like to end by asking you who is Friedia Niimura?
Friedia: day dreamer
—
For all of you who are interested in Friedia Niimura, please check out
http://www.monnamur.com/
If you are interested in purchasing her pieces, check out
www.raw-girls.com
and if you are in the neighborhood, her pieces are available at
Fred Segal Fun
500 Broadway
Santa Monica, CA 90401
310-458-2406
http://www.fredsegalfun.com/
Em&Co.
7940 3rd St.
Los Angeles, CA 90048
323-782-8155
http://www.emandco.com/
Qio
11614 W Pico Blvd
Los Angeles, CA 90064
(310) 478-3650
August 22nd, 2008 | Tags: Designers, Friedia Niimura, Kat, Monn'Amur | Category: Fashion | Comments (5)