GRIPJOY  ––––






Brand


Gripjoy is a lifestyle brand founded by Alison and Chad in Chicago.

After Alison was diagnosed with a rare muscular disease, she was desparately looking for socks with grips that looked and made her feel good. The journey eventually led to designing her own and launching the brand. 

We partnered with them to tell the story of Gripjoy through brand new photography, graphic design, and videos focused on the products and their story of starting the brand. You can explore the result of our partnership here.


Scope


An Integrated Creative Package
Photo & Video Production, Graphic Design work for creating: Story Images and A+ Content for All existing product listings, Storefront, Brand Film


Work



Storefront Design








Story Images




A+ Content














Product Hero Videos




Brand Story





Photos




Credits


Los Angeles UnitDirector Matthew Szewczyk
DP Gaines Minton
Wardrobe Alayna Licardi
Wardrobe Assistant Amy Fay

Chicago UnitDirector Tyler Hoff



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Los Angeles
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Hollywood, CA 90038