Gripjoy is a lifestyle brand founded by Alison and Chad in Chicago.
After Alison was diagnosed with a rare muscular disease, she was desparately looking for socks with grips that looked and made her feel good. The journey eventually led to designing her own and launching the brand.
We partnered with them to tell the story of Gripjoy through brand new photography, graphic design, and videos focused on the products and their story of starting the brand. You can explore the result of our partnership here.
An Integrated Creative Package
Photo & Video Production, Graphic Design work for creating: Story Images and A+ Content for All existing product listings, Storefront, Brand Film
Product Hero Videos
Director Matthew Szewczyk
DP Gaines Minton
Wardrobe Alayna Licardi
Wardrobe Assistant Amy Fay
Director Tyler Hoff